DMM Articles

Tom Kline explores how dealerships can turn compliance standards into clear customer promises, and why the operations behind those promises matter as much as the marketing.
Written by Tom Kline, Better Vantage Point. Published by Dealer Marketing Magazine. Audio narration uses Samuel Multilingual.
Subscribe to DMM: https://www.dealermarketing.com/newsletter/

An audio reading of Nate Chenenko’s Dealer Marketing Magazine article, “Managing the Service Department through High Oil Prices.”
Nate examines oil-change pricing, prepaid maintenance packages and how service teams can explain cost increases to customers.
Read the article and view its pricing chart: Dealer Marketing Magazine.
Narrated using an AI-generated voice.

Many dealerships buy CDPs but leave data fragmented — the next step is turning that technology into a clear customer data strategy by appointing an internal data owner and cleaning and connecting records.True ownership means portable data, automotive-fluent leadership, and combining deterministic and probabilistic identity resolution to expand identified audiences beyond form fills.As Morgan Automotive showed, resolving more visitors can multiply your actionable profiles and sharpen targeting — measure outcomes, reinforce weak links, and let data drive smarter, timely customer engagement.